Its professional line of GPUs are used in workstations for applications in such fields as architecture, engineering and construction, media and entertainment, automotive, scientific research, and manufacturing design. Nvidia expanded its presence in the gaming industry with its handheld game consoles Shield Portable, Shield Tablet, and Shield Android TV and its cloud gaming service GeForce Now. Its primary GPU line, labeled ' GeForce', is in direct competition with the GPUs of the ' Radeon' brand by Advanced Micro Devices (AMD). It designs graphics processing units (GPUs) for the gaming and professional markets, as well as system on a chip units (SoCs) for the mobile computing and automotive market. Nvidia Corporation ( / ɛ n ˈ v ɪ d i ə/ en- VID-ee-ə) is an American multinational technology company incorporated in Delaware and based in Santa Clara, California.